WE ARE VANITY
Vanity Clothing Co is a sole owned and run Australian streetwear brand starting in the small NSW town of Nelson Bay. The word “Vanity” refers to the idea of overconfidence and loving yourself. With the original idea starting in 2018 in a year 12 classroom daydreaming, it was not until early 2020 the ideas were put into full affect. Now being owned Australia wide, our vision and possibilities feel endless.
Aiming to improve and diversify the Streetwear scene in Australia, we here at Vanity challenge everyone to rock what they want, when they want and wherever they want. We encourage our audience to take leaps into uncomfortable situations and never die wondering, after all this brand was built on heartache and anxiety, it was built on the inability to take the next step.
I hope you love our pieces just as much as i love to see you rock them.
LIAM HOWARD
CEO and Founder of Vanity Clothing Co